Search Engine Optimize Your Web Site with FLUID CMS

XML desktop publishing solutions . Search Engine Optimize Your Web Site with
FLUiD CMS
Search Engine Optimization (SEO) is important because over 85% of Web surfers use search engines to get
what they need. And when your Web site is ranked well it means you are reaching potential customers at
their most receptive. FLUiD CMS was designed to take care of most of the critical elements of SEO—the
user simply adds keywords. Three Critical Elements for Search Engine Optimization To achieve a high ranking on a search engine results page your Web site has to combine the following three
elements,
1. Text Elements—proper keywords placed in HTML tags
2. Structural Elements—well-formed code and a good linking strategy
3. Popularity Element—the amount and quality of traffic that goes to your site
Text Elements Use the right keywords and position them properly
FLUiD CMS Makes it Easy to Add Fresh Content to your Site Since search engines favour sites with content that is recent and relevant to your keywords, FLUiD CMS uses a simple “edit, save, publish” process so that even non-technical users can easily add content to
your site.
FLUiD CMS Allows Users to Control their Meta Information Identify your optimal keywords using Wordtracker (www.wordtracker.com), or Google’s Adwords (www.adwords.google.com), and then insert them into the Meta title and Meta description fields, as well
as making sure that your content has lots of keywords. The user also has full control over Meta
information such as headings, titles, and Alt tags for images. Every time you add a new page to your
Web site the FLUiD CMS system prompts you for this Meta data, or you can enter it once and have every page in your site coded with it. Structural Elements Help the search engines find your site and crawl through it easily
FLUiD CMS Helps You Develop a Good Linking Strategy It is important to develop a linking strategy that makes good quality links from external sites to your site,
and lots of internal links. FLUiD CMS features a built-in Site Map to optimize internal linking, and
automatic archiving to encourage the creation of internal links to old keyword-rich documents. Most
importantly, the archives are stored in files rather than in a database so their content is accessible to the search engines.
FLUiD CMS Maintains your Links When you move or delete pages the links are automatically updated by FLUiD CMS. This ensures that
there are no dead-ends or orphaned web pages, which are undesirable to search engines. 110 Durham Street, Sudbury, ON, P3E 3M7, Canada 705-677-0143 705-564-9286 1-888-2-HIRE-US info@feedstream.com www.feedstream.com tel: fax: toll free: email: web: / / / .

XML desktop publishing solutions . 110 Durham Street, Sudbury, ON, P3E 3M7, Canada 705-677-0143 705-564-9286 1-888-2-HIRE-US info@feedstream.com www.feedstream.com tel: fax: toll free: email: web: / / / . SEO with FLUiD CMS 4.5…continued


FLUiD CMS Generates Standards-compliant HTML Code The HTML code underlying a Web page generated by FLUiD CMS is validated according to the World
Wide Web Consortium standards, and is therefore totally search engine friendly.
FLUiD CMS Creates Google-friendly and User-friendly Web Addresses FLUiD CMS is not database-dependent because databases generally produce complicated Web
addresses that are unsuitable both for search engines and users. Web addresses generated by the
FLUiD CMS system do not contain symbols, characters, or ID numbers, but instead are composed of
your File and Folder names. Popularity Elements Develop the quantity and quality of links to your site
FLUiD CMS is Designed According to Current Accessibility Standards Drive visitors to your site by posting in newsgroups, blogs, and other large public online forums that are seen by the search engines as high quality inbound links. And make sure that when visitors arrive at
your site that they can access the information. Your site should not be restrictive to search engine
crawlers, or to users who experience Web content with the aid of electronic readers or other devices.
FLUiD CMS is therefore designed according to the Accessibility standards of Section 508 of the U.S. Federal Rehabilitation Act, and according to Priorities One and Two of the WCAG World Wide Web
Consortium Priority 2.
FLUiD CMS has a ‘Printer Ready’ Feature This makes it easy to create a link to a text-only website that is equally accessible to users with disabilities and to the search engine crawlers. 2

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