"The Math & Magic of Google AdWords"

The Math & Magic of Google AdWords By Perry Marshall Carl Gallettis Internet Marketing Superconference What Youre Going to Learn Today How to Get Targeted Traffic in 10 Minutes
How to take any website youve got and improve it 300% to 10,000% How to completely eliminate guessing
Little-known Profit Pockets in Google AdWords How to Build a profitable Web Business Without even having a product Google AdWords has a Steep Learning Curve! And its not getting any easier. Why? Because What you believe to be true about your market Is not true! The First Hundred Million by E. Haldeman-Julius 20 books for $1
Sold by Title Only
Tested over 2,000 Titles
What America Wants to Know First Hundred Million Book Titles What Married Women Should Know 112,000 What Married Men Should Know 97,500 What Every Girl Should Know 66,000 What Every Boy Should Know 37,500 What Women Past Forty Should Know 34,000
What Expectant Mothers Should Know 25,500 Book Titles Prostitution in the Modern World 129,500 Prostitution in the Ancient World 84,500 Mistresses of Today 52,500 Women who have Lived for Love 24,000 The Evolution of Marriage 20,000 The Equivalent in 2004: Overtures Search Tool 933205 wedding
419784 wedding dress
364968 wedding invitation
223150 wedding cake
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Hidden Messages in
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Is There Hidden Christianity
In The Two Towers?
tolkiensociety.org Lord Of The Rings
and The Spiritual Powers
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tolkiensociety.org The Two Towers
Tolkien, The Two Towers, and
Spiritual Symbolism
tolkiensociety.org Testing Book & Seminar Titles Clicks: 11 Clickthrough Rate: 1.0% Clicks: 8 Clickthrough Rate: 0.7% Clicks: 16 Clickthrough Rate: 1.5% Clicks: 20 Clickthrough Rate: 1.9% Getting Started: Market Research How Many Bidders? Hyper-Competitive Market: Used Cars 106 Bidders Check out Overture Get Googles Max Estimate The Magic Key to EVERYTHING: Split Testing 2 Google Ads 2 Opt-In Pages 2 Sales Letters 2 Offers All The Time The REAL Barrier to Conquering a Market How much split testing it takes to
develop a superior sales process
10-50 Actions Per Split Test Google Ads => Affiliate Programs & youre the invisible broker How I make $4,000 per month writing these tiny little ads No inventory, no email lists, no customer service, just checks coming in At first I thought this was insane The GoogleCash Method Do market research with someone elses product Establish metrics, optimize ad copy, determine market demand Make a profit with no hassles
Acquire intimate knowledge of customers and traffic patterns The GoogleCash Method For Advanced Internet Marketers 1. Start by sending traffic directly to multiple sites 2. Pick a few winners
3. Build an opt-in process on the front end
4. Fill an autoresponder with editorial content 5. Promote other affiliate products in the sequence (only the ones that convert) The GoogleCash Method For Advanced Internet Marketers 6. Exchange emails with opt-in subscribers; do an ASK campaign to discover unmet
needs 7. Write your own book
8. Private label a product
9. Get affiliates to promote your product
10.Develop new products The GoogleCash Method Bootstrap a New Product from an Existing One Bid Prices: Will Always Gravitate Towards Breaking Even on Acquiring a Customer Beat The Competition Better AdWords Strategy Better Conversion Rate Better Pricing Strategy To Syndicate or Not to Syndicate? Most of the time: AdSense ads do NOT convert as well But Google charges (almost) the same for AdSense as for Search Engine Listings To Syndicate or Not to Syndicate? Search Syndication: Throws off your split tests Ads dont syndicate until an editor approves, then the CTR changes You need to separate Google from Search Syndication from AdSense Syndication Heres how Campaign #1 Google Only; Bid $1.00 Campaign #2 Search
Syndication Only; bid price $0.75 Campaign #3 AdSense
Syndication Only; bid price $0.50 Whats the Bid Position Do You Want on AdWords? #1: Cost $1000/day; Sales $1000/day; Profit = $0 #3: Cost $303/day; Sales $641/day; Profit $338 #7: Cost $64/day; Sales $461/day; Profit $397 #10: Cost $6.18/day; Sales $86/day; Profit $79.82 All Your Numbers Are Multiplied by Your PRICE! 80/20 Pricing Strategy: The 80%
The Top 20% (16%)
The Top 20% of the Top 20% (4%) 80/20 Pricing Strategy for Info Product 80% buy Basic $24.95 (50% of revenue)
16% buy Silver 74.95 (30% of revenue)
4% buy Gold 199.95 (20% of revenue)
One product vs. Upsells:
+60% Revenue and +200% Profit
You can afford to pay more than everyone else! Quiz 0.7% Summer Camp Experience
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5. How to talk to a horse 2 4 3 1 5 Which Ad Pulled Best? Which one was the Worst? 12 Writing Ads Without Split Testing Is Like Throwing Darts in a Blizzard! If Testing is So Easy, Why Would You Ever Want to Guess??? Split Testing Tools 1ShoppingCart.com
SplitTestGenerator.com
HyperTracker.com
ProAnalyzer.com
SplitHit.com www.SplitTester.com Power of Split Testing with Multi- Step Marketing Google AdWords: 8X improvement
Opt-In Page: 4X Improvement
Sales Letter: 2X Improvement
Order Form: 1.5X Improvement
=Total Improvement of 96X (+9600%!)
Even more when you add affiliates, offline, Overture, Banner ads, Email
Massive Compound Interest! Expanding Universe Theory 1. Google AdWords
2. SEO
3. Overture and other PPCs
4. Email lists
5. Affiliates
6. Press Release
7. Direct Mail
8. Print Advertising How to Take a Little Bit of Perry Marshall Home With You In 48 hours, youll forget
Half of what I said
Half of what you thought I said
Is it easier to learn
In one big brain dump?
Or one step at a time?

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